Please see the following on the new Keep it Clean initiative from Wellington Rugby and Burger King.
Wests fully support this initiative and look forward to helping to raise awareness of sideline behaviour.
Wellington Rugby and Burger King launched a joint initiative to promote positive sideline behaviour.
The goal of the campaign over the remaining five weeks of the season is to raise awareness about how supporters behave on our sidelines, how it affects others, and how it is perceived.
The launch of our undercover referee video and the subsequent public response has exceeded expectations. It has generated comment within rugby and within our region, but importantly also among other codes up and down the country.
Wellington Rugby is proud to be leading a zero tolerance campaign by facing this issue head on.
Getting everyone’s attention was the easy part and now the hard work begins as we try to educate and engage with our rugby community.
Negative behaviour is not limited to swearing or physical and verbal threats and it’s not always what we say but how we say it. What we do know is that comments like “well done” and “great job” make our kids feel good, and that cheers and claps have a positive effect.
We all want our kids, parents and coaches to enjoy the game enough that they want to come back next week and next season.